AR & VR Apps for Mobile

Augmented Reality Trends of 2023: New Breakthrough in Alluring Technology

April 19, 2023 5 Mins Read

April 19, 2023
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Technology has come a long way in the past decade, and augmented reality (AR) is one of the most exciting development fields. AR technology superimposes digital content into the real world, creating a unique user experience. The AR market is expected to reach $198 billion by 2025, which is a testament to the incredible possibilities of this technology. In 2023, we can expect new and exciting trends to emerge in AR.
These trends will push the boundaries of what we can do with this technology and make it even more alluring to users. This blog post will discuss ten AR trends we expect to see in 2023.

Table of Contents

Top 10 AR Trends You Will Amaze to Know

AR is becoming increasingly integrated into various industries and applications, from gaming and entertainment to healthcare and education. Here are some major AR trends you must follow in the future.

Trend #1: Enter the Metaverse
Enter the Metaverse is the latest buzzword in the world of Augmented Reality (AR). The Metaverse refers to a collective virtual shared space where users can interact in a computer-generated environment.
The concept of the Metaverse is gaining traction in the AR world, and it is expected to become a reality in 2023.
According to recent analysis and data from reputable sources such as Newzoo, IDC, PWC, Statista, and Two Circles, the Metaverse market will experience significant growth in the coming years. The market is projected to reach $783.3 billion by 2024, representing a compound annual growth rate of 13.1%.
Trend #2: Augmented Intelligence

Augmented Intelligence, also known as intelligence amplification, is a trend that is rapidly gaining traction as it offers an effective solution to enhance human decision-making. The concept involves combining the capabilities of machines and humans to achieve higher levels of productivity, accuracy, and efficiency.
In simpler terms, it is the use of Artificial Intelligence (AI) and machine learning algorithms to support human decision-making processes. By leveraging the strengths of both humans and machines, organizations can process and analyze large amounts of data to make informed decisions.
Augmented Intelligence has vast applications in various fields, such as finance, healthcare, education, and customer service, to name a few.
Trend #3: Mobile AR Comes of Age

Mobile AR refers to Augmented Reality experiences that can be accessed on smartphones and tablets. Mobile AR is becoming more sophisticated and accessible, and the global mobile.

Recent data indicates that mobile devices utilizing augmented reality (AR) are expected to rise significantly in the coming years. By 2024, an estimated 1.7 billion mobile AR user devices will be global, representing a substantial increase from the 200 million recorded in 2015.
Trend #4: WebAR

WebAR is a relatively new technology that allows users to access Augmented Reality experiences through their web browser without needing a specific app. WebAR is expected to revolutionize how we access AR experiences, making them more accessible to a broader audience. One interesting question with WebAR is how it will impact the app development industry and whether it will make app development less relevant in the future.
Trend #5: Cross-Platform AR

Cross-platform AR refers to the ability to access AR experiences on multiple platforms, including smartphones, tablets, and AR glasses. Cross-platform AR is expected to become more prevalent in 2023 as the technology becomes more accessible and sophisticated.
Cross-platform AR is predicted to be used in different industries, including education, gaming, and marketing.
Trend #6: The Rise of AR Glasses

AR Glasses are expected to become more prevalent in 2023 as the technology becomes more sophisticated and affordable. AR Glasses have the potential to revolutionize the way we work, learn, and socialize, providing a seamless integration of the digital and physical worlds.

For example, imagine wearing AR Glasses while attending a conference and being able to see real-time translations of the speaker's words in your native language. The AR Glasses market is predicted to reach $22 billion by 2023.
Trend #7: AR in Marketing

AR is expected to become more prevalent in the marketing industry in 2023 as companies look for new and innovative ways to engage with their customers. AR can be used in various marketing campaigns, from product launches to in-store displays. One interesting statistic is that the AR market in the marketing industry is predicted to reach $2.4 billion by 2023.
Trend #8: AR-Powered Navigation

AR-powered navigation is a trend that involves using Augmented Reality (AR) technology in navigation systems to provide users with real-time location-based information. This trend has gained popularity due to its ability to enhance navigation accuracy and give users a more immersive and interactive experience.
AR-powered navigation systems overlay digital information onto the user's view of the real world, providing relevant data such as directions, points of interest, and other location-based information.
With the help of AR-powered navigation, users can explore unfamiliar environments with greater ease and accuracy. This technology has a wide range of applications, including tourism, education, gaming, and industrial training.
Trend #9: Healthcare and Augmented Reality

Augmented Reality is expected to impact the healthcare industry in 2023 significantly. AR can be used in various healthcare applications, from surgical training to patient education. One interesting statistic is that the AR market in the healthcare industry is predicted to reach $5.1 billion by 2023.
Trend #10: Augmented Reality Shopping Experiences

Augmented Reality is expected to transform the way we shop in 2023. AR can be used to create immersive shopping experiences, allowing customers to try on clothes and see how furniture looks in their homes before making a purchase. One interesting question that arises with Augmented Reality Shopping Experiences is whether they will increase or decrease the number of customer returns.
Trend #11: Augmented Reality in Manufacturing

Augmented Reality is expected to impact the manufacturing industry in the coming years significantly. AR can be used to improve productivity, reduce errors, and enhance worker safety in manufacturing plants.
For example, AR can be used to overlay digital instructions on top of physical machinery, providing workers with real-time guidance on operating the equipment. One interesting statistic is that the AR market in the manufacturing industry is predicted to reach $4.5 billion by 2023.

How Can CodeAegis Help You in Building an App Based on AR?

CodeAegis is a software development company specializing in creating cutting-edge mobile applications based on augmented reality (AR) technology.
If you want to create an AR-based app, CodeAegis can provide the expertise and tools to bring your vision to life. With a team of experienced developers, designers, and project managers, CodeAegis can help you develop an AR-based app that meets your requirements.
They use the latest technologies and tools to create high-quality apps that are engaging, intuitive, and user-friendly. CodeAegis can also provide various services, including app development, 3D modeling, UI/UX design, and quality assurance testing.
Whether you need a simple AR-based or complex application with advanced features, they can help you build a customized solution that meets your needs.

Conclusion

As we can see, AR technology has a vast potential for growth in the upcoming years. From education to healthcare to entertainment, AR can transform how we experience the world around us. These ten trends are just the tip of the iceberg; we can expect even more breakthroughs in this field. It is an exciting time to be a part of the AR industry, and we cannot wait to see what the future holds.

FAQs

Q1. What are the benefits of AR technology?

AR technology can provide users with immersive and interactive experiences, making learning, shopping, and engaging with brands easier. It can also help businesses save costs and provide employees with better training opportunities.

Q2. What industries can benefit from AR technology?

AR technology can benefit industries such as education, healthcare, advertising, tourism, entertainment, architecture, and design.

Q3. Is AR technology expensive?

The cost of AR technology varies depending on the application and the equipment required. However, we expect the cost to decrease with technological advancements in the upcoming years.

Q4. How can AR technology enhance the shopping experience?

AR technology can allow users to try on clothes, accessories, and even makeup virtually, making the shopping experience more personalized and convenient.

Q5. Can AR technology be used for employee training?

Yes, AR technology can create immersive training experiences for employees, allowing them to learn in a simulated environment and reducing the need for physical training facilities.

About Author

Mansi Garg

Chief Operating Officer

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An extensive background working in Tech, Travel, and Education Industries. Currently involved in entire business operations process: Benefits strategy and implementation, systems integration, Human Resource handling, Outsourcing engagement & strategizing the company architecture. Learning different stages of the business cycle. Coached leaders in various areas, including - employee relations, complaints, and response management.